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Great Company and Products
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I've had several experiences with Apple involving their hardware products and all have been positive - software not so much.
I purchased a late 2009 iMac ($1200) that developed a case of the "yellow" tinge (display) within the first 90 days. Called Apple tech support and went through the usual over the phone trouble shooting. The Apple Tech arranged for me to take it in to an Apple store for further diagnosis. Long story short they replaced the screen and I went home a happy camper.
I purchased an iPad (1st Gen) in April of 2010 ($700). It developed problems in October of 2011. Since I had purchased the Apple Care Protection Plan it was replaced. Great - No Complaints.
Apple recently launched an iTunes companion called iTunes Match ($24.99). Apple allows you to activate the program on multiple Mac and/or PC's. In order to do so you must have iTunes installed on each device and be logged in under your Apple ID. I made the mistake of logging in under the wrong ID on a second computer to activate iTunes Match and was charged another $24.99. I immediately informed Apple of my mistake but was denied a refund with Apple siting their Terms of Sale for iTunes Match as final (regardless of the circumstances). Long story short I finally received my refund after contacting the Better Business Bureau.
The point here being that for products that cost $1200 and $700 I had no problems with repair or replacement respectively. But for a $24.99 refund I had to file a complaint with the BBB. Go figure???
Apple IMO is a great company. However, they don't seem to prioritize under what conditions they play hardball with their customers. Come on Apple....don't put your loyal customers through hoops!
P.S.
I also own a 2011 Macbook Pro and other Apple products. So I guess I am a fan.
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